What You'll Do: Write product descriptions, web copy, ad copy, and email campaigns for a consumer-facing audience of around 10,000 end users, plus longer-format B2B trade letters and communications Create and manage content for 40+ social media channels across the brand's various product lines Maintain two distinct brand voices: an approachable, sailing-savvy tone for the marine/sailing side and a precise, compliance-first tone (OSHA, technical specs) for the safety and rescue side Work from creative briefs to translate strategy into copy for defined audiences across web, social, and ad channels. Their marketing and creative team is lean, and this Copywriter will own a wide range of content across two very different brand voices: a technical, gear-focused voice for sailors and a compliance-driven, spec-accurate voice for the safety and rescue side.