Advises and counsels students, parents, agencies, and University staff on all aspects of financial aid programs (federal, state, university, private): policies, procedures, practices, office services, and document completion; processes applications/documents related to aid programs; processes emergency loans. Serves as liaison for office functions, programs, and services, internal and external to the University; attends high school nights and special events; manages incoming calls, e-mail messages, and follow-up procedures applicable to assigned student groups.