Key ResponsibilitiesWhat Youll OwnBrand Creative & Visual IdentityDefine and evolve Cleos visual identity - making sure its distinctive, consistent, and built to scale across markets and formatsOwn the creative expression of Cleos brand personality, including how Roast Mode and other signature product moments come to life visually and tonallyBuild and maintain a creative system that gives the team guardrails without killing creative freedomPaid Social & Performance CreativeLead the creative strategy for paid social across Meta, TikTok, and beyond - building a fast, high-volume test-and-learn processPartner closely with the growth and performance marketing teams to understand whats working, translate insights into creative hypotheses, and iterate quicklyBalance creative quality with the volume and pace that performance channels demandCampaign Ideation & ProductionLead end-to-end campaign development - from brief to concept to production - ensuring the work is strategically grounded and creatively excellentBuild a production model thats efficient and scalable, making smart use of in-house resource, agencies, and freelancersBring rigour to the briefing process so creative work is always tethered to a clear objectiveCreative Ops & WorkflowDesign and own the workflows that allow the creative team to operate at pace without sacrificing qualityBuild clear ways of working between creative and its key partners - growth, brand, product, and external agenciesTrack and report on creative output and effectiveness, using data to continuously improve the processWhat We're Looking ForExperienceExperience in a creative leadership role, ideally spanning both brand and performanceProven track record building and scaling creative functions - youve done this from an early or scrappy stage, not just inherited a mature teamDeep experience with paid social creative, particularly Meta and TikTok, and an understanding of what makes performance creative work at scaleExperience managing agencies and production partners, and structuring those relationships for quality and accountabilitySkills & ApproachA rare combination of creative vision and operational rigour - you can inspire a team and build a workflow in the same weekStrong strategic instincts - you can read a brief, identify the real opportunity, and push the work to be both original and effectiveComfortable with data and willing to let performance inform creative decisions without letting it constrain themA natural collaborator who can influence across growth, product, and brand without relying on seniorityWho You AreYou have a strong, considered point of view on what great creative looks like - and the craft to back it upYoure energised by building, not just managing - this stage of company excites youYou can hold a high creative bar while moving at the speed a performance-driven business demandsYoure direct, low-ego, and thrive in an environment where things change fastWhat do you get for all your hard work? Compensation rangeUnited States: $212,000 - $280,000 gross annuallyOther locations: Compensation will be discussed during the interview processFinal compensation will be determined based on the candidates qualifications, skills, and previous experienceBy submitting this application, I confirm that all the information given by me in this application for employment and any additional documents attached hereto are true to the best of my knowledge and that I have not wilfully suppressed any material fact.