That makes registry building one of the most interesting personalization problems in consumer e-commerce: latent intent, life-stage progression, multi-stakeholder gift dynamics, deep declarative signal in millions of completed registries, and a user who genuinely wants help. As a modern, AI-forward tech company, Babylist has expanded from a universal registry into a full ecosystem - the Babylist Shop, Babylist Health, Babylist Money, NYC and LA showrooms, branded content, and more - generating $750M in revenue in 2025.