NewSenior Associate, SAP CRM - Utilities KPMGSenior Associate, SAP CRM - UtilitiesChicago, IL$97,755–$204,585 / yearIf you're looking for a firm with a strong team connection where you can be your whole self, have an impact, advance your skills, deepen your experiences, and have the flexibility and access to constantly find new areas of inspiration and expand your capabilities, then consider a career in Advisory. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, and safeguard business operations and company reputation.
Automotive Sales Associate Jerry Haggerty ChevroletAutomotive Sales AssociateGlen Ellyn, ILFull timeWe offer a large inventory of new Ford, Chevrolet, Buick, and GMC vehicles, along with certified pre-owned and commercial truck inventory across all three locations. Since 1976, the Haggerty family of dealerships has proudly served the Western Suburbs and built a reputation as one of the region’s most trusted automotive groups.
Regional Sales Manager - Northeastern Alpha Baking Co., Inc.Regional Sales Manager - NortheasternChicago, ILPresentation Effectiveness: Ability to define business opportunities, gather supportive data, organize information, create, and present information to effectively influence key stakeholders. Territory Management, Develop annual business plans for customers maximizing opportunities, driving profitable growth, and managing to company objectives.
NewSenior Project Manager (Custom Software & Healthcare) JobotSenior Project Manager (Custom Software & Healthcare)Chicago, IL$120,000–$200,000 / yearInformation collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal. Rather than supporting a single product, you'll partner with innovative healthcare organizations to design and deliver technology that improves patient experiences, provider workflows, and healthcare outcomes.
NewProduct Manager Parkson CorporationProduct ManagerVernon Hills, IL$129,917–$132,000 / yearFull timeReq’d Skills: Must have prev exp w/ Engineering, Designing Headworks for WWT sys incl Pilot work, Sales & field service; Salesforce CRM; ISO9001; WWT product design & processes exp w/spiral, In-channel, internal & external rotary screens, conveyors & dewatering presses in primary WWT; exp verifying Anchored load calculations to meet Seismic conditions; ERP systems, FEA, Inventor; excellent written & verbal skills req’d. Parkson Corporation seeks Product Manager for Vernon Hills, IL to increase revenue, market share, & profitability in WWT sys industry.
Senior Coordinator of Marketing, Events and Sponsorships – Chicago & Pittsburgh Reed Smith USSenior Coordinator of Marketing, Events and Sponsorships – Chicago & PittsburghChicago, Cook$91,000–$102,000Full timeServe as a resource to the Office Managing Partners in Chicago & Pittsburgh to elevate the firm's local market profile through targeted events, sponsorships, and community engagement initiatives, while partnering closely to plan and manage the local events and sponsorship budget in alignment with firm priorities. This role supports initiatives driven by firm leadership, Marketing, and Business Development, including firmwide events, locally executed programs, and sponsorship activations that support the firm's branding and client development efforts.
Change Analyst Reed Smith USChange AnalystChicago, IllinoisFull timeThe Change Analyst supports the development of change management plans and execution of change management initiatives across the firm by coordinating planning activities and implementing change enablement activities related to stakeholder engagement, communications, training, business readiness and adoption. The role supports development and delivery of communications and training activities, stakeholder engagement efforts, reporting and dashboard updates, and adoption and business readiness tracking to support successful implementation of change initiatives across global, cross-functional teams.
Business Development Manager Reed Smith USBusiness Development ManagerChicago, Illinois$125,000–$159,000Full timeThe successful candidate will work largely autonomously in terms of the day-to-day business of practice group marketing and business development but also collaboratively with the business development professionals supporting the practice groups, as well as other industry groups, in other regions on joined up projects, to ensure that all practice group-related marketing is coordinated across the firm's global platform. Communication is important in this role as the Business Development Manager will lead engagement and implementation efforts for strategic BD priorities and find effective ways to raise the profile of the practice group internally and externally (with the support of the Communications team).
Marketing Specialist Beacon Hill Staffing Group, LLCMarketing SpecialistChicago, Illinois$75,000–$84,000 / yearFull timeLearn more about Beacon Hill and our specialty divisions, Beacon Hill Associates, Beacon Hill Financial, Beacon Hill HR, Beacon Hill Legal, Beacon Hill Life Sciences and Beacon Hill Technologies by visiting www.bhsg.com. Our niche brands offer a complete suite of staffing services to emerging growth companies and the Fortune 500 across market sectors, career specialties/disciplines and industries.
Dynamics 365 CE Developer Lead Medline IndustriesDynamics 365 CE Developer LeadNorthbrook, IL$116,000–$174,000 / yearFull timeStrong, practical expertise across Dynamics 365 CE platform capabilities, including Dataverse data modeling, security and governance, solution and environment management, plugins, custom workflow activities, Power Automate, and consuming Dynamics 365 Web APIs. Experience designing and supporting integrations between Dynamics 365 CE and external systems, including use of APIs, middleware or API gateways, asynchronous processing or queuing concepts, bulk data movement, and enterprise reporting tools such as Power BI.
Acute Care Specialty Sales Manager Medline IndustriesAcute Care Specialty Sales ManagerChicago, IL$134,000–$201,000 / yearFull timeThe Manager of Specialty Sales will be responsible for overseeing and managing the development and performance of all sales activities in the division, staff and direct an Acute Clinical Specialty sales team and provide leadership towards the achievement of maximum profitability and growth in line with company vision and values. Hiring staff, recommending pay increases, performing performance reviews, training and development of staff, estimating personnel needs, assigning work, meeting completion dates, interpreting and ensuring consistent application of organizational policies.
NewCustomer Success Manager - On site Airoom Companies, LLCCustomer Success Manager - On siteLINCOLNWOOD, IL$85,000–$95,000 / yearInterior and exterior, remodeling and new custom home construction, is seeking a Customer Success Manager to interact and support its customers through their remodeling and building journey. Retention & Expansion: Monitor customer health to identify risks and strategies for retention, identify upsell/cross-sell opportunities, and collaborate with sales on renewals and expansion.
NewOutreach Executive Oak Street HealthOutreach ExecutiveHarwood Heights, IL$18.50–$38.82Outreach Executives will work very closely with their Outreach Managers, Outreach Directors, and Community Relationship Managers to help drive new patient growth locally in their assigned territory. Resolving any concerns & complaints new prospects & patients may have about Oak Street Health by working with prospect to understand the concern or directing the prospect or patient to another Oak Street employee.
NewRegional Sales Manager (Grinding) Gables Search GroupRegional Sales Manager (Grinding)Chicago, IL$100,000–$120,000The ideal candidate combines technical manufacturing knowledge with consultative sales skills and enjoys managing complex, long-term projects involving machinery, automation, and turnkey manufacturing solutions. We are partnered with an industry-leading manufacturer of high-precision CNC grinding systems to identify a Regional Sales Manager responsible for driving capital equipment sales throughout the Midwest.
Medical Sales Representative / Account Manager Morgan Services, Inc.Medical Sales Representative / Account ManagerChicago, IL$48,170.30–$58,011.54 / yearMaintain a CRM database with daily updates on client interactions and territory management activities. Regularly visit clients and potential clients to promote products and services.
Strategic Account Executive MSCStrategic Account ExecutiveKenosha, WI$51,401–$80,773 / yearStrategic Accounts Executive is responsible for driving sales growth, managing and retaining select key account locations across portfolios exceeding $250K in potential revenue , driving profitable growth through customer analysis, strategic account planning, and value realization. With more than one million product offerings and 80+ years of experience across industries, MSC strives to help our customers achieve greater productivity, profitability, and growth through inventory management and other innovative supply chain solutions.
NewLaw Firm Intake Specialist January Family Law, LLCLaw Firm Intake SpecialistChicago, ILConduct structured intake consultations to assess legal needs, determine case eligibility, and confidently guide prospective clients through service offerings, pricing, and next steps. This is not a traditional administrative role — it is a high-impact, revenue-generating position for someone who thrives in a consultative sales environment and understands the nuance of connecting with people during emotionally sensitive moments.
New2026 Management & Sales Training Program - Floorcovering Sherwin-Williams2026 Management & Sales Training Program - FloorcoveringBensenville, IL$57,100Upon successful completion of the Floorcovering Management & Sales Training Program, candidates will be placed into either a Floorcovering Operations Manager or Floorcovering Field Technician position in one of the following states: Illinois . The wage range listed for this role takes into account the wide range of factors considered in making compensation decisions including skill sets; experience and training; licensure and certifications; and other business and organizational needs.
NewKey Account Manager - Fluid Power/Hydraulics JobotKey Account Manager - Fluid Power/HydraulicsChicago, IL$90,000–$120,000 / yearInformation collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal. We are a global manufacturer of highly engineered fluid power, motion control, filtration, cooling, and hydraulic systems sold into OEMs, industrial manufacturers, and specialized end markets worldwide.
NewLaw Firm Intake Sales Specialist January Family Law, LLCLaw Firm Intake Sales SpecialistChicago, ILConduct structured intake consultations to assess legal needs, determine case eligibility, and confidently guide prospective clients through service offerings, pricing, and next steps. This is not a traditional administrative role — it is a high-impact, revenue-generating position for someone who thrives in a consultative sales environment and understands the nuance of connecting with people during emotionally sensitive moments.
Account Manager (HVAC Contractor) JobotAccount Manager (HVAC Contractor)Hillside, IL$100,000–$150,000 / yearInformation collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal. From design-build installations to ongoing maintenance and emergency support, we deliver comprehensive services that help our clients optimize comfort, efficiency, and long-term value.
NewField Sales Executive Badger DaylightingField Sales ExecutiveChicago, IL$105,000As an Industrial Outside Sales Representative (OSR) with Badger, you will manage a territory with both established customers and untapped potential. This is a commission-eligible role with an estimated total compensation range of $105,000 plus annually (base + uncapped commission).
NewOutside Sales Representative - Uncapped Commissions Badger DaylightingOutside Sales Representative - Uncapped CommissionsChicago, IL$105,000As an Industrial Outside Sales Representative (OSR) with Badger, you will manage a territory with both established customers and untapped potential. This is a commission-eligible role with an estimated total compensation range of $105,000 plus annually (base + uncapped commission).
NewDirect Sales Representative Badger DaylightingDirect Sales RepresentativeChicago, IL$105,000As an Industrial Outside Sales Representative (OSR) with Badger, you will manage a territory with both established customers and untapped potential. This is a commission-eligible role with an estimated total compensation range of $105,000 plus annually (base + uncapped commission).
NewB2B Sales Representative Badger DaylightingB2B Sales RepresentativeChicago, IL$105,000As an Industrial Outside Sales Representative (OSR) with Badger, you will manage a territory with both established customers and untapped potential. This is a commission-eligible role with an estimated total compensation range of $105,000 plus annually (base + uncapped commission).
NewAccount Executive - Field Sales Badger DaylightingAccount Executive - Field SalesChicago, IL$105,000As an Industrial Outside Sales Representative (OSR) with Badger, you will manage a territory with both established customers and untapped potential. This is a commission-eligible role with an estimated total compensation range of $105,000 plus annually (base + uncapped commission).
NewIndustrial Outside Sales Representative Badger DaylightingIndustrial Outside Sales RepresentativeChicago, IL$105,000As an Industrial Outside Sales Representative (OSR) with Badger, you will manage a territory with both established customers and untapped potential. This is a commission-eligible role with an estimated total compensation range of $105,000 plus annually (base + uncapped commission).
ACCOUNT MANAGER - WEEKLY PAY Genesis Marketing Inc.ACCOUNT MANAGER - WEEKLY PAYChicago, IL$40,000–$50,000 / yearImplement sales strategies for new account prospects and growth opportunities within existing accounts. We are seeking an Account Executive Sales Representative- Entry Level to join our team!
Regional Marketing Manager, North America Nouryon Surface Chemistry LLCRegional Marketing Manager, North AmericaChicago, IL$120,000–$140,000 / yearFull timeIn order to complete the above-mentioned tasks, the following skills and experience is required: Experience with pricing skills, including the use of pricing tools and competitive market assessments; Experience with strategic marketing planning and execution in B2B agricultural and crop protection sectors; Cross-functional experience in supply/demand planning and commercial execution; Experience with CRM, SAP and marketing intelligence tools; Experience building relationships and managing stakeholders across multiple levels; Experience leading product launches and coordinate cross-functional teams; and Experience with global and regional account management, supply/demand planning, and product Positioning. Regional Marketing Manager, North America (Nouryon Surface Chemistry LLC) (Chicago, IL): Develop and implement the annual strategic marketing plan in collaboration with regional sales teams to drive growth and market presence.
D365 CRM or Copilot/AI Technical Lead - Manager PricewaterhouseCoopers LLPD365 CRM or Copilot/AI Technical Lead - ManagerIL$99,000–$232,000 / yearThose in Microsoft Dynamics CRM at PwC will specialise in analysing client requirements, implementing CRM software solutions, and providing training and support for seamless integration and utilisation of Microsoft CRM applications. PwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy .
Microsoft D365 CRM + Copilot/AI Functional Lead, Manager PricewaterhouseCoopers LLPMicrosoft D365 CRM + Copilot/AI Functional Lead, ManagerIL$99,000–$232,000 / yearDemonstrates extensive ability to collaborate with Microsoft Dynamics 365 CE (CRM) or F&O (ERP) Technical Architects, clients, engineering teams including developers, testers and PMO to deliver a quality product and implementation. Certification(s) Preferred: ERP: D365 F&O Trade and Logistics and at least one other D365 F&O module (Microsoft LCS or Microsoft Sure Step Certification), CRM: D365 Sales, Marketing, Dynamics CRM (D365/2013/2011).
Microsoft D365 CRM OR AI/CoPilot Functional Lead, Senior Manager PricewaterhouseCoopers LLPMicrosoft D365 CRM OR AI/CoPilot Functional Lead, Senior ManagerIL$124,000–$280,000 / yearDemonstrating in-depth ability to work with Microsoft Dynamics 365 CE (CRM) Functional Consultants, Technical Architects, clients, business teams and engineering teams including developers, testers and PMO to deliver a quality product and implementation. As part of the Business Application Consulting team you collaborate with Microsoft Dynamics 365 CE (CRM) Functional Consultants, Technical Architects, clients, business teams, and engineering teams to deliver quality products and implementations.
Sr. Product Manager, CRM Urus Group LPSr. Product Manager, CRMChicago, ILThese companies work globally to provide cutting-edge dairy and beef genetics, customized reproductive services to maximize conceptions, dairy management information to take producers to the frontline of progressive dairy farming, and an array of products and services to help bovines reach their full genetic potential. As a holding company with cooperative and private ownership, URUS is a family of businesses at the heart of the dairy and beef industry - Alta Genetics, GENEX, Genetics Australia, Leachman Cattle, Jetstream, PEAK, SCCL, Trans Ova Genetics and VAS.
Healthcare Life Science Veeva CRM Senior Consultant Deloitte Touche Tohmatsu LtdHealthcare Life Science Veeva CRM Senior ConsultantIL$110,700–$218,300 / yearPreferred: At least 2 years of experience utilizing the full suite of Veeva CRM capabilities, serving various Life Sciences personas (e.g., Field Sales, Key Account Management, Medical Science Liaisons, Field Reimbursement Managers). Our purpose comes through in our work with clients that enables impact and value in their organizations, as well as through our own investments, commitments, and actions across areas that help drive positive outcomes for our communities.
CRM Strategist OLIVER Agency - North AmericaCRM StrategistChicago, IL$85,000–$95,000 / yearBased in Chicago, IL you'll work closely with the CRM Strategy Lead and a team of Campaign Managers to deliver personalized, high-performing email journeys for an audience of adult learners and healthcare professionals. You translate strategy into detailed campaign plans, manage campaign execution in partnership with the Campaign Management team (Mexico City), and contribute analytical thinking to drive continuous performance improvement.
Analyst, Customer Relationship Management (CRM) Walgreen CoAnalyst, Customer Relationship Management (CRM)Deerfield, IL$63,100–$101,200 / yearJob Responsibilities: Performs and implements daily operational activities that impact discrete components / processes of the specified Customer Loyalty and Insights work function, and may include responsibilities in the area of vendor collaboration, pharmacy insights, customer insights, pricing and promotion and/or consumer research such as: Creating deep dive analyses to study key area trends. Walgreens has approximately 220,000 team members, including nearly 90,000 healthcare service providers, and is committed to being the first choice for pharmacy, retail and health services, building trusted relationships that create healthier futures for customers, patients, team members and communities.
Senior Manager, CRM Program Management and Governance Becton Dickinson and CoSenior Manager, CRM Program Management and GovernanceILOperating at the intersection of strategy, delivery, data, and change, this role connects enterprise strategy to execution - coordinating cross-functional and TDS delivery teams, establishing strong governance and decision rights, and ensuring initiatives deliver measurable business value and sustained adoption. The position owns the decision-making forums, demand-intake discipline, vendor and technology governance, and the operating cadence that turn strategy into delivered, adopted outcomes.
CRM Specialist Harting AG & Co KGCRM SpecialistElgin, IL$70,000–$90,000 / yearRepresent the needs and issues of regional users to the Global Marketing and Sales Enablement Product team - requesting new functionality and system integrations, managing issue tickets, and providing input on platform enhancement roadmaps. The role is also responsible for supporting the CRM-related needs of cross-functional teams, especially Sales and Marketing, by enabling effective use of CRM data, tools, and workflows to drive collaboration and performance across the organization.
Senior CRM System Analyst UL Standards & EngagementSenior CRM System AnalystEvanston, North CarolinaServe as the primary resource for day-to-day administration of the CRM platform, ensuring business systems operate effectively, meet evolving stakeholder needs and align with ULSE strategic objectives. Our organization employs collaborative and scientific approaches with partners and stakeholders to drive innovation and progress toward improving safety, security, and sustainability, ultimately enhancing societal well-being.
Microsoft D365 CRM or Copilot/AI Functional Lead, Senior Associate PricewaterhouseCoopers LLPMicrosoft D365 CRM or Copilot/AI Functional Lead, Senior AssociateIL$77,000–$202,000 / yearPerforming key contributions to the lifecycle stages of a Dynamics 365 Solution (Assessment, Design, Development, Deployment, Testing, Operations and Diagnostics), leveraging CRM or ERP capabilities; Utilizing Microsoft BI suite, MS SQL Server and SSRS reporting services to manage the reporting lifecycle (Report Design, Creation, Publishing, Subscription, Alerts); Leveraging project management skills to lead engagements through completion while collaborating closely with the customers, technical architects, and developers; and, Utilizing effectively written and verbal business communication skills with clients and firm staff and management, emphasizing the development and delivery of presentations to business users, and use of MS Visio as a diagramming tool. Demonstrates a thorough level of abilities with, and/or a proven record of success as both an individual contributor and team member, identifying and addressing client needs: actively participating in client discussions and meetings; communicating a broad range of Firm services; and, managing engagements, including preparing concise, accurate documents and maintaining project economics while maintaining flexibility for unanticipated issues.
Business Technology Solutions Associate Consultant - CRM ZSBusiness Technology Solutions Associate Consultant - CRMChicago, IllinoisAs a management consulting and technology firm focused on improving life and how we live it, we transform ideas into impact by bringing together data, science, technology and human ingenuity to deliver better outcomes for all. We specialize in implementing and optimizing Veeva solutions, including Veeva CRM, Vault, MyInsights , and Network, to address the unique needs of our clients, from commercial field operations to regulatory compliance.
NewCRM Systems & Digital Specialist Kennedys Law LLPCRM Systems & Digital SpecialistChicago, IL$75,000–$90,000 / yearMaintain high-quality digital content and data across platforms, working with Marketing, BD and Content teams to ensure website pages, mailing lists, campaign assets and social advocacy materials are accurate, client-focused, compliant and up to date. The successful candidate will work closely with colleagues across our global BD, IT Applications and Training teams, to support the ongoing development of our CRM system (InterAction), improve data quality and support digital marketing activity and drive user adoption across the firm.
CRM & Lifecycle Marketing Manager Amrize LtdCRM & Lifecycle Marketing ManagerChicago, ILAdditional Requirements: Position is in a high-volume, rapidly paced environment that requires problem solving, analytical and verbal/written communication skills, so an ideal candidate will have strong experience leading both strategic development and tactical execution. Lead Scoring & Optimization: Develop and refine our lead scoring models to prioritize high-intent prospects, ensuring the Sales team focuses their energy on the most impactful leads.
NewMicrosoft Dynamics CRM Administrator Macpower Digital Assets Edge Private LimitedMicrosoft Dynamics CRM AdministratorChicago, IL$90,000–$120,000 / yearThe ideal candidate will ensure seamless integration with business processes, enhance system functionality, and provide ongoing support to end-users. About the Role: We are seeking a skilled Microsoft Dynamics CRM Administrator to oversee the configuration, customization, and maintenance of our Dynamics 365 CRM system.
Manager, CRM Aspen GroupManager, CRMChicago, IL$110,000–$125,000 / yearThe Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 16,000 healthcare professionals and team members at more than 1,200 health and wellness offices across 46 states in four distinct categories: Dental care, urgent care, medical aesthetic, and animal health. TAG provides a comprehensive suite of centralized business support services that power the impact of six consumer-facing brands: Aspen Dental, Motto Clear Aligners, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and AZPetVet.
Microsoft Dynamics CRM Developer EMCOR Mechanical Services, Inc.Microsoft Dynamics CRM DeveloperDowners Grove, Illinois$115,000–$135,000 / yearFull timeThis role involves working closely with business analysts, project managers, and stakeholders to deliver scalable and efficient CRM solutions that meet organizational needs. The Microsoft Dynamics CRM Developer is responsible for designing, developing, customizing, and implementing solutions within the Microsoft Dynamics 365 CRM platform.
NewMarketing Strategist - Account Management, CRM Ross Creative WorksMarketing Strategist - Account Management, CRMNaperville, ILRemote$55,000–$65,000Solid writing skills are required in this role for helping with the proposal writing process, developing client facing copy on website landing pages, creating email calls to action, etc. You’ll be the person who connects the dots between business goals, channel strategy, great execution, and real outcomes, all while building strong, long-term client relationships.
NewLifecycle & CRM Marketing Manager MixamLifecycle & CRM Marketing ManagerChicago, IL$75,000–$90,000Own Mixam’s email program end-to-end: lifecycle strategy, campaign planning, flows, segmentation, copy and messaging direction directly writing and executing clear, persuasive, action-driven copy across email and SMS, build/QA process, deployment, testing, reporting, and optimisation across markets. Build and own Mixam’s lifecycle/customer retention engine across email, SMS, loyalty program, strategic segmentation, testing, and Hubspot CRM tooling - with responsibility for identifying customer risk and opportunity, designing the right intervention, measuring impact, and continuously improving the journey.
Microsoft Dynamics CRM Developer EMCOR Group IncMicrosoft Dynamics CRM DeveloperDowners Grove, IL$115,000–$135,000 / yearAs a leading provider of mechanical and electrical construction, facilities services, and energy infrastructure, we offer employees a competitive salary and benefits package and we are always looking for individuals with the talent and skills required to contribute to our continued growth and success. This role involves working closely with business analysts, project managers, and stakeholders to deliver scalable and efficient CRM solutions that meet organizational needs.
Sourcing and CRM Program Manager TendSourcing and CRM Program ManagerChicago, ILRemote$35–$45 / hourMarket Like a Recruiter — You apply real marketing discipline to how you engage candidates: segmenting audiences, testing messaging, analyzing what converts, and running multi-touch campaigns that build relationships over time — not just one-off cold outreach. Hands-on CRM experience with real depth: segmentation, nurture campaigns, multi-touch outreach sequences, data uploads from external sources, tagging strategy, and measurable engagement outcomes.