EDUCATION and/or EXPERIENCE REQUIREMENTS: 4-5 years of experience in CRM, loyalty, lifecycle marketing, or marketing technology within retail or eCommerce Proven experience building or significantly restructuring CRM programs from the ground up Ability to evaluate, implement, and optimize best-in-class tools across the CRM and data stack-not just operate within existing systems Hands-on experience with modern CRM & loyalty ecosystems, including platforms such as Attentive and Salesforce Marketing Cloud Strong familiarity with data infrastructure, including Snowflake or similar warehouse solutions and/or Power BI Experience activating and integrating customer data across CDPs/DMPs and identity platforms such as LiveRamp Exposure to personalization and testing tools such as Nosto Deep understanding of segmentation strategy, lifecycle design, and CRM performance measurement Experience in high-volume retail environments (footwear, apparel, or similar) strongly preferred OTHER SKILLS and ABILITIES: We're looking for individuals who will help define how we understand, engage, and retain our customers at scale. Responsibilities Build & Scale CRM Infrastructure Develop and evolve WSS's CRM & Loyalty lifecycle marketing strategy from the ground up Define and verify data flows across ESP, CDP, SMS platforms, and analytics tools Partner with marketing and IT/data teams to ensure clean, reliable, and actionable customer data CRM & Loyalty Strategy & Lifecycle Execution Oversee end-to-end lifecycle strategy across all customer touchpoints, including in-store (POS), online (My Account), email, SMS, push channels, and advertising syndication Design and launch automated journeys (acquisition, onboarding, retention, win-back) Drive personalization using behavioral, transactional, and engagement data Segmentation & Customer Intelligence Build scalable segmentation frameworks tied to lifecycle stage, purchase behavior, customer value, demographic, DMA, etc.