Operating in a CDP-enabled environment that is actively introducing new technologies to support AI-driven content decisioning, the associate is responsible for making owned media placements work harder — ensuring the right content appears in the right position, for the right customer, at the right moment. Own cross-channel QA including links, images, copy, subject lines, preheaders, SMS character limits, push copy, personalization, dynamic and AI-selected content, audience logic, tracking, rendering, send timing, quiet hours, and compliance language.