Strong analytical skills and experience using data to derive actionable insights, inform strategic decisions, and drive continuous optimization; familiarity with tools such as GA4, Power BI, SQL-based reporting, CRM, CMS, marketing automation, and web analytics platforms preferred. Demonstrated expertise in branding, content marketing, lead generation, and digital and performance marketing across channels including SEO, Paid Search, Shopping, Display, Retargeting, email marketing, and social platforms.