Preferred Skills : Salesforce and TargetX in a higher education environment, admissions/recruitment/enrollment management/student services/advancement operations, Salesforce Flow and automation tools, TargetX forms/events/portals, HTML and CSS for email communications, Salesforce data imports/exports/Data Loader, CRM integrations and third-party applications, documentation development, end-user training, CRM migration and change management Position Overview The Salesforce / TargetX CRM & Communications Specialist is responsible for supporting, maintaining, and enhancing the organization's Salesforce and TargetX environment, with primary responsibility for automated email drip campaigns and communications that support recruitment, engagement, and other constituent activities. Primary Skills : Salesforce CRM, TargetX, TargetX Communication Planner, automated email and drip campaign creation/management/renewal/troubleshooting, Salesforce reports, dashboards, objects, fields, and data, CRM and campaign troubleshooting (data, audience, configuration, scheduling, delivery), recipient population and audience building, email template creation, sandbox testing and quality assurance, campaign documentation, campaign maintenance and archiving.