Bloomreach to create advanced segmentation, personalization, and automation across all CRM channels./liliManage and continuously improve campaign planning and execution, including newsletters, triggered flows, and promotional moments./liliDrive innovation in CRM by testing new channels, formats, and tactics such as direct mail, inserts, and emerging retention levers./liliPartner closely with the creative team to develop high-performing CRM assets that align with brand direction and elevate customer experience./liliAnalyze performance across all CRM initiatives, identifying opportunities to improve engagement, conversion, and retention./liliCollaborate with Data and Tech teams to improve tracking, attribution, and customer data infrastructure./liliWork cross-functionally with Marketing, Merchandising, Product, and Operations to ensure a cohesive and consistent customer journey./li/ulpWhat Youll Bring/pulli5+ years of experience in CRM, lifecycle marketing, or retention, ideally within a DTC, e-commerce, fashion, or retail environment./liliStrong experience with CRM platforms such as Bloomreach, Klaviyo, Salesforce Marketing Cloud, or similar tools./liliHighly analytical mindset with the ability to translate data into actionable insights and strategies./liliDeep understanding of customer segmentation, personalization strategies, and lifecycle marketing best practices./liliProven ability to manage and optimize email and SMS programs at scale./liliExperience with additional retention channels such as direct mail, loyalty or membership programs is a strong plus./liliStrong project management skills with the ability to prioritize and execute in a fast-paced environment./li/ulpWhat