Develop the company's strategy for AI-driven discovery, including visibility in LLM-powered answer engines (ChatGPT, Gemini, Perplexity, Copilot, Google AI Overviews), emerging AI ad formats, and AI-assisted campaign tools such as Performance Max and Advantage+. We are looking for a Director of Paid Media to own and scale our paid acquisition engine across every channel where our customers spend time, from search, social, video, display, and AI-powered answer engines to direct response TV, radio, out-of-home, and print.