Bridgewater, NJ30+ days ago
Knowledge of working in an email service provider platform, working with email, managing campaigns, content, and designs Knowledge of responsive design and automation emails, including good HTML and testing/validation skills Knowledge of troubleshooting cross-browser/mobile compatibility issues Knowledge of Microsoft Office (Outlook, Word, PowerPoint, Excel) Knowledge of e-campaign best practices which include HTML responsive coding, formatting, tracking, A/B testing, and reporting Knowledge of HTML email rendering bugs and workarounds Ability to drive projects from concept through implementation with a proven track record of success. • Campaign Enablement and Platform Oversight Provide strategic oversight of CRM campaign execution, ensuring quality, consistency, and alignment with defined lifecycle strategies Guide audience and segmentation strategies, including cadence, sequencing, personalization, and dynamic content frameworks Serve as a Salesforce Marketing Cloud subject-matter leader, influencing journey architecture, data usage, and platform best practices Partner with Technology and Data teams on platform integrations, data readiness, and activation use cases Ensure measurement frameworks, tagging, and tracking are implemented to support meaningful performance analysis.