Tool Familiarity : Deep experience with digital advocacy platforms and ad managers (Meta Ads Manager, Unbounce, Speak4, i360), enterprise workflow software (AirTable, Workfront, Microsoft 365), and a proven ability to leverage advanced AI tools to optimize strategy iteration, operational gaps, or accelerate daily workflows and execution speed. Campaign Execution & Strategy : Own end-to-end digital strategy and hands-on execution for your states, including paid media strategy, building landing pages, setting up email/text lifecycle campaigns, and managing organic support – while driving larger budget planning and tactical alignment with state operations leadership.