This role will serve as the day-to-day strategic lead for customer journeys, automated triggers, and CRM channel optimizations, translating customer and business insights into timely, personalized owned-channel experiences that improve engagement, retention, frequency, loyalty, and lifetime value. Partner closely with Brand Marketing, Loyalty, Digital, Analytics, Merchandising, Creative, Technology, and other key stakeholders to ensure lifecycle strategies reflect both portfolio-wide best practices and brand-specific business needs.