Key ResponsibilitiesReferral Growth & Territory ManagementGrow and retain referral volume within an assigned territoryProactively identify new referral opportunities and at-risk accountsSegment and manage referral sources by pipeline stage (new, developing, established, declining)Execute a disciplined territory plan aligned with growth prioritiesProvider & Market ExpertiseDevelop a strong understanding of the providers represented, including specialties, clinical strengths, and accessArticulate the practice's value proposition clearly and credibly to referral partnersMaintain working knowledge of disease states, treatment pathways, and service linesUnderstand local market dynamics and competitive landscapeField Execution & Relationship ManagementConduct high-quality, purpose-driven field visitsMove beyond "check-in" conversations to value-based discussionsAddress barriers to referral growth by collaborating with scheduling, call center, and practice teamsSupport transitions such as provider onboarding or retirements to ensure continuityData, Tools & AccountabilityAccurately log activities, insights, and follow-up in CRM toolsUse data and dashboards to guide prioritization and track performanceMonitor referral trends and escalate risks or opportunities proactivelyMeet or exceed defined activity and growth targetsTravel RequirementsThis role is predominantly field-based, requiring approximately 90% travel and regular in-market visits to referral sources within a 30-mile radius of the practices represented in the West Cleveland and Sandusky markets. Knowledge, Education, and Skills RequirementsBachelor's degree3+ years of experience in medical sales, healthcare liaison, provider relations, or a related fieldOphthalmology, optometry, or specialty healthcare experience strongly preferredDemonstrated ability to manage a territory and drive measurable growthComfort using CRM systems, data, and performance metricsStrong communication, organization, and follow-through skillsIdeal CandidateConsultative, credible, and professional in the fieldComfortable having growth-focused conversationsDetail-oriented and disciplined in executionCurious and motivated to continuously learn clinical conceptsCollaborative partner to physicians, practices, and operations teamsWhat Success Looks LikeConsistent referral growth and strong affiliate retentionClear articulation of provider capabilities and accessProactive identification and resolution of referral barriersTrusted, professional presence with referral partnersStrong alignment with internal teams and leadership.