Participant, Member & Fan Growth Within the Participant, Member & Fan Growth area of focus, provide strategic guidance, thought leadership, and practical support to NGBs and internal stakeholders on participant acquisition and activation, member acquisition and retention, fan development, audience segmentation, value proposition and product design, digital engagement, CRM and lifecycle marketing, community building, data governance, and growth measurement. Commercial Growth Within the Commercial Growth area of focus, provide strategic guidance, thought leadership, and practical support to NGBs and internal stakeholders on sponsorship and partnership strategy, asset development and valuation, media and licensing opportunities, events, sales planning, pipeline management, partner servicing, commercial technology, and performance measurement.