Manage the development, implementation and adherence of rental coordination, yard operations, transportation and Rental sales procedures and behaviors Manage Rental Profit & Loss statement for assigned location, focusing on developing strategic sales opportunities, inventory needs and expense control to drive profitability. Manage Rental Sales Representative performance on the following: rep behaviors, attitude, technique, territory and opportunity coverage, profitability, sales volume, account coverage, new account generation, CRM use, overall performance, etc.