Responsibilities Audience Strategy and Management: Contribute to integration of audience research and activation for end-to-end audience approach Develop target audience profiles using mix of syndicated and client data to craft holistic audience strategy grounded in business objectives Partners closely with investment team on audience translation with platforms and publishers Translates market research into addressable targeting signals and strategies for campaigns Builds expertise first, second and third party data activation for consumer targeting Business Planning: Supports broader business initiatives by providing insight into industry and category intel that impacts our line of work Assist in providing always-on competitive analysis, including recurring reports as well as ad hoc analyses using a range of competitive monitoring approaches covering media spending, creative launches, social activity, industry, business and product news Campaign Reporting: Supports the performance analytics team in ingesting and summarizing key media performance findings and optimizations Support measurement and analytics workstreams including coordinating landscape context to inform media performance Assists performance analytics team in ingesting campaign lift study reporting Assists in attitudinal lift survey development, measuring media's impact on key KPIs Thought Leadership: Contributes to broader team initiatives in staying on the cusp of innovation Manage research vendor exploration in efforts of expanding current data providers by coordinating meetings and vetting capabilities Constantly stays informed on evolving media landscape, including research and emerging trends to provide insight to both media planning teams and clients Key Skills: Communication: Acts as support for all deliverables, enabled by continuous and proactive communication with internal team and active listenership among all meetings Strategic Thinking: ability to connect the dots to long-term goals and objectives by recognizing important client and business needs Problem Solving: Considers relevant information and options before making decisions within a defined responsibility Self-Autonomy and Proactivity: Ability to initiate workstreams independently, once prompted by team or manager Qualifications 3+ years working in an agency environment Requires excellent organization and communication skills, both written and verbal Ability to work both independently and collaboratively Familiarity with syndicated, in-platform, and customer data sources Demonstrate critical thinking and problem solving abilities Self-motivated, willing and able to learn in a fast-paced environment Additional information Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. The Senior Analyst role helps support media strategy, audience activation, consumer research, competitive intelligence and measurement teams using research, data, and analytics techniques to answer client business questions and establish/implement best practices.