2. Develop strategies and execution plans to grow share of wallet in key client segments through digital, branch, call center engagement, and work with marketing to develop a holistic client outreach strategy via direct mail, email, digital offers, and outbound calling. Deliver new account, new client, new money production, rate paid, and balance growth targets across all CSBB deposit products and channels through deep understanding of product, channel, and client segment strategies, pricing, and execution models.