Sets strategic direction across buying, product selection, pricing, promotions, vendor partnerships, and lifecycle management while advancing process improvement, cross-functional alignment, and special projects that strengthen execution, simplify ways of working, and deliver a compelling Sally customer experience. Essential Function: Provides senior leadership for a progressively broad merchandising scope, leading teams of merchants responsible for building customer-focused, trend-right assortments that drive sales, margin, inventory productivity, and category growth across channels.