Own website funnel conversion: increase the rate at which visitors move through the account creation -> trial/app download/subscribe pipeline by identifying drop-off points, designing and running A/B and multivariate experiments on landing pages, CTAs, and web-to-app pathways (using VWO, Optimizely, or similar), and build a culture of test-and-learn across the marketing web experience. This role sits at the intersection of growth marketing, web platform strategy, and program execution - you'll define the roadmap that connects Marketing, Product, and Engineering to deliver a fast, measurable, and high-converting web experience that powers onX's growth.