Shape developer education and technical content, from tutorials and workshops to courses and certification, in tandem with the training team, product marketing engineers, and the organic and AEO team on a shared publishing map (which channels matter most, what belongs on each, and who owns it), so each piece goes where developers learn now: docs, video, and AI assistants. Lead, coach, and grow a globally distributed team of developer advocates, and set ClickHouse's long-term developer and community strategy with marketing, product, and engineering leadership, turned into a multi-year plan with headcount, budget, and investment priorities.