Identify opportunities through networking, cold calling, and grassroots initiatives to effectively communicate value and generate increased referrals, acute/post-acute contracts, and center growth by developing and maintaining relationships with nephrologists, health system leaders, discharge planners, social workers, and other audiences that generate leads for the dialysis centers. The director is a catalyst for the continued growth of IRC, focusing on promotion of the organization and its services to increase utilization in existing center locations, developing partnership opportunities with health systems, physician practices, payors, and industry trade organizations/networks, and advancing de novo projects.