As AI, digital intelligence, and evolving audience behaviors reshape how stakeholders find and form views about organizations, the Senior Director will be expected to support and FTI's evolving capabilities in this space - including media analytics, AI-powered intelligence, simulation modeling, audience analysis, answer engine optimization (AEO), generative engine optimization (GEO), and LLM reputation auditing. Work closely with FTI's data science teams to help operationalize innovative offerings, including media simulations, agentic personas, predictive modeling, and advanced analytics approaches, while bringing these capabilities to internal stakeholders and external clients in a commercially viable and strategically relevant manner.