Own paid channel mix and in-month allocation across paid search, paid social, programmatic, direct mail, AI search surfaces, and new test channels - strategy, campaign structure, bidding, budgets, pacing, and performance. As Senior Manager of Performance Marketing, you''ll own Evolve''s paid acquisition program end-to-end - the channel mix, the budget, the campaigns, the creative strategy, and the agency relationships - against a monthly qualified-lead target and a cost per qualified lead.