Orchestrate brand strategy across all consumer touchpoints including creative, social, PR, in-store, retail media (e.g., Amazon DSP/Sponsored Brands, Walmart Connect, Target Roundel), and paid channels ensuring cohesive storytelling, seamless consumer experience, and platform-optimized content. Conduct ongoing brand health analysis, competitive benchmarking, retail performance tracking (share of shelf, digital shelf content scores, retail media performance), and consumer sentiment tracking to inform positioning evolution and strategic pivots that strengthen brand relevance.