San Francisco, CA30+ days ago
p>• Develop and implement multi-channel patient recruitment campaigns, including medical congress support, digital media strategies, and content development, to support patient recruitment for clinical trials across indications and geographies • Plan, launch, and optimize paid media campaigns across channels including Meta (Facebook/Instagram), Google Search & Display, YouTube, Programmatic, and disease-specific patient communities and advocacy platforms • Align media plans with study timelines, enrollment targets, and budget parameters • Monitor campaign performance in real time and optimize for: cost per lead (CPL), conversion rates (CR), qualified patient submissions, site referrals, and enrollment progression • A/B test creative, messaging, audiences, and landing pages to improve performance • Partner with analytics teams/agencies to track attribution and patient journey metrics • Work with internal teams and agencies to develop compliant, patient-centric digital content including ad copy, visual assets, landing pages, and educational materials • Ensure all creative aligns with regulatory, legal, and brand guidelines • Collaborate closely with Clinical Operations (to align enrollment needs and timelines), Medical Affairs (to ensure scientific accuracy), Legal/Regulatory/PRC (to ensure compliance), Patient Advocacy (to align community engagement), external media, and creative agencies • Manage digital media budgets and pacing • Oversee relationships with media agencies, publishers, and technology vendors • Negotiate placements, pricing, and performance-based agreements where applicable • Produce regular performance reports and insights for internal stakeholders • Identify trends, risks, and opportunities to improve recruitment efficiency • Stay current on digital trends, privacy changes (e.g., HIPAA, GDPR, platform policies), and evolving best practices in patient recruitment marketing • Perform ad-hoc and cross-functional duties and/or projects to support business needs and provide developmental opportunities. • Data-driven mindset with ability to interpret performance metrics and act on them • Excellent communication and stakeholder management skills • Analytical and performance-oriented • Detail-oriented with strong project management skills • Comfortable working in cross-functional, fast-paced environments • Able to balance creativity with regulatory constraints • Strong written and verbal communication skills • Familiarity with IRB/ethics considerations in patient recruitment is preferred • Knowledge of patient privacy regulations (HIPAA, GDPR) is preferred.