Greenville, SC30+ days ago
Sitting at the intersection of marketing technology, data, and campaign execution, this role partners closely with the Revenue Marketing team to ensure marketing activations are efficient, effective, and aligned to revenue goals-identifying the right accounts, translating engagement into qualified opportunities, and equipping commercial teams with the insights needed to convert pipeline into revenue growth. Why This Role Matters: This role is the engine behind IPS's demand generation and digital pipeline programs, ensuring the right buyers are reached, improving the quality of opportunities delivered to sales with the intelligence, context, and timing that improve conversion and win rates, and marketing's contribution to revenue is visible, measurable, and continuously improving.