Prior hands-on experience developing and delivering customer engagement use cases informed by broader customer journeys, including audiences, signals and triggers, decision logic, channel orchestration, content requirements, and measurement Deep MarTech expertise and hands-on experience designing and enabling omnichannel solutions across customer data, identity, CRM, CDP, marketing automation, decisioning, digital experience, media, content, field integration, analytics, and measurement, with strong understanding of how these capabilities integrate to enable end-to-end customer engagement. Oversee the Precision Engagement team's involvement across the product development lifecycle, including backlog prioritization, requirements refinement, agile ceremonies, testing and acceptance, launch readiness, and ongoing capability evolution in partnership with Digital product and engineering teams.