The Marketing Director determines which industries, niches and audiences the firm should target, builds the annual and multi-year marketing plan aligned with department and partner goals and the firm's overall vision, and holds the department accountable to measurable outcomes. Builds the strategy for the firm's paid marketing channels, including paid media (digital, social and traditional), print media, organic social media, email marketing, website, content, public relations, and recommends and approves the annual channel mix.