Seven (7) years of experience leading brands, portfolios, categories, regions, or global marketing initiatives with measurable business impact, including integrated marketing strategy, marketing investment management, agency oversight, and marketing effectiveness measurement (e.g., MMM, incrementality, MROI, media strategy, marketing governance, or brand health metrics). Evaluating growth opportunities and influencing business strategy through analysis of consumer, customer, market, competitive, and commercial dynamics, and aligning leaders on marketing's contribution, critical assumptions, demand requirements, and dependencies across innovation, pricing, supply, distribution, and Sales.