Builds and manages appeal codes and segmentation in Phoenix (Salesforce Ascend CRM), working with the Senior Associate Director to define segmentation needs and partnering with Advancement Technology and Prospect Development and Decision Support on complex list pulls, data delivery, and analytics, supporting targeted, multichannel (mail, email, social media, texting, social fundraising) solicitation and stewardship strategies, including the University's annual Giving Day. This role owns campaign and appeal production, data segmentation, reporting, and vendor coordination for the Chicago Fund, schools, divisions, and units, with a focus on accuracy, timeliness, and continuous improvement of processes that drive donor participation and retention.