Salt Lake City, UT30+ days ago
Essential Functions and Responsibilities: Leadership & Team Management • Lead, coach, and develop a high-performing team of Senior Regional Marketing Managers who oversee marketing execution within four of WGU's seven regions • Supervise a marketing operations team responsible for centralized tools, templates, and reporting • Foster a culture of accountability, collaboration, innovation, and continuous improvement within the regional marketing organization • Serve as a key member of the Marketing leadership team, representing regional needs and perspectives in quarterly and annual planning Strategic Planning & Operational Enablement • Partner with the VP, Regional Marketing to guide annual and quarterly strategic planning, OKR alignment, and forecasting • Lead operational implementation of regional marketing efforts including timelines, budgets, contracts, procurement workflows, vendor management, and performance dashboards • Develop and maintain shared marketing resources-SWOT analyses, competitive research tools, budget trackers, and enrollment dashboards-to ensure consistency and scalability across all regions Performance Management & Data Reporting • Oversee centralized regional reporting, including monthly and quarterly business reviews. • 10+ years of progressive marketing experience, including 3-5 years in a leadership role overseeing teams • Proven success in multi-region or matrixed marketing organizations; higher education or mission-driven sector experience preferred • Regional and/or Retail and/or ecommerce experience • Strong background in marketing operations, analytics, and integrated campaign management • Demonstrated ability to balance strategic planning with hands-on operational execution.