We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Seek, secure and analyze information to inform strategies and plans, including industry best practices, competitive initiatives and consumer insights, to validate new product introductions and product extensions supported by product promotional opportunities that meet or exceed sales targets.