Responsible to develop and socialize deep disease area ecosystem understanding (TPP benchmarks, patient flow, patient journey, current and emerging competitive landscape, and future access landscape) Responsible to create market development initiatives including unbranded disease area & MOA education, stakeholder relationships Development of brand name and identity, customer segmentation, global positioning and message platform Direct the analysis of the business; oversee the identification of key segments, business drivers, priorities, and growth opportunities Collaborates with Regional markets to ensure synchronized efforts on creation of regionally led marketing initiatives and promotional strategy Assists in managing the marketing budget ensuring effective allocation of resources Qualifications: Bachelor’s degree required; advanced degree preferred. Responsible for coordinating with regional and development teams to ensure a cross-functionally aligned strategy, specifically relating to: global brand plan (definition of lead and follow-on markets, where to play and how to win), global value and access dossier and pricing strategy, LRP / forecast Develop brand positioning, market segmentation, and targeting strategies to optimize product launch and lifecycle management.