Responsibilities Develop social-first creative work that earns attention, drives conversation, and delivers measurable business impact Partner with a robust social strategy and intelligence team to turn cultural signals, audience data, and trend velocity into breakthrough creative Lead culturally literate storytelling rooted in subcommunities, comment sections, and creator culture Push brands to show up with purpose, not just presence Stay ahead of algorithm shifts, platform updates, and emerging creator behaviors Challenge traditional campaign models-thinking in moments, series, drops, and community-driven formats Manage, mentor, and help grow a small team of creators and social-first creatives Lead teams' conceptual and strategic thinking across multiple platforms Build relationships with agency capabilities including strategy, media, data and analytics and tech Appreciate and advocate for craft across capabilities, including production and tech Build trust with clients, understanding their business to find opportunities Work with HR and Creative Operations to manage direct reports' daily workload and career development Help drive our creative culture both inside and outside of the agency Qualifications Four-year degree and 5-7 years of experience as a creative director, with specific expertise in social media creative You have managed and scaled teams of creatives with hybrid expertise from art directors, copywriters, editors to makers and creators. We're seeking a leader skilled at turning insights into meaningful ideas, deeply attuned to niche subcommunities, quick to recognize cultural trends, and immersed in the conversations(comment sections) shaping emerging social platforms.