This role is critical as health systems consolidate on EHR-native bedside tools, inpatient video becomes a primary entry point for smart room evaluations, and hospitals increasingly expect one partner to deliver hardware, software, and integration as a turnkey service. Own the vision, multi-year roadmap, and quarterly delivery plan across bedside TV and patient experience, digital whiteboards and door signs, nurse call assurance and service request workflows, alarm and alert routing, virtual care, and AI-powered patient experiences.