What You'll Be Doing: Sr Marketing Manager Duties and Responsibilities: Partner to develop strategic, multi-channel integrated marketing plans for Twist's Next Generation Sequencing portfolio, leveraging customer segmentation, competitor analysis, business trends, market opportunities, and timeline planning of tactical marketing programs. Successfully engage with advertising agencies and the internal design team to deliver high-quality assets, including, but not limited to, creative direction and content for print and digital collateral, PR, social media, customer-facing presentations, global tradeshow properties, and promotional materials.