In practice, the Director leads a centralized Digital NA R&D Hub, partnering with the NAZ Platforms, R&D and IT teams to deploy predictive models, AI-enabled tools, advanced data architectures, and digital twin capabilities that accelerate innovation, reduce physical iteration, and shorten time-to-market. This is a greenfield role, as the Director will establish the vision, design the operating model, and develop the target-state organizational structure and multi-year resourcing plan needed to scale a high-performing, multidisciplinary Digital R&D function.