How Your Success Will Be Measured: Success will be measured through key email, SMS, and loyalty marketing KPIs including but not limited to open rate, click-through rate, attributable revenue, list size/growth, and unsubscribe rates as well as any relevant KPIs or performance related to customer retention, loyalty, and marketing segmentation / automation. They drive customer retention, engagement, and loyalty for our DTC business with a primary focus on email marketing, SMS, CRM, and other customer lifecycle strategies, with an additional emphasis on supporting Burton's loyalty program.