Performance Dashboards: Track, analyze, and report on campaign KPIs (ROAS, organic ranking, conversion rate, engagement, traffic, and sales lift) using retail portals (e.g., Walmart Luminate, Retail Link) and general analytics tools (e.g., Google Analytics, Power BI). * Lead Copywriting & SEO: Write and optimize compelling, search-engine-optimized (SEO) copy for digital campaigns, product descriptions (PDPs), bullet points, and retail marketing materials to maximize organic share of voice (SOV).