Required Education: Bachelor's degree in business, marketing, analytics, or related fieldPreferred Education: Advanced degree in business, marketing, analytics, or related fieldMinimum Qualifications: 5+ years of experience in growth marketing, lifecycle marketing, digital marketing, or related roles in SaaS or eCommerce environments Demonstrated experience running structured experimentation programs (A/B testing, multivariate testing, rapid testing frameworks) Strong analytical skills with experience leveraging behavioral and performance data to inform decision-making Experience working cross-functionally with Product, Analytics, and Engineering teams Strong experience with product-led growth (PLG) principles, growth marketing bona fides and lifecycle marketing strategies Experience supporting customer-facing messaging and content development Strong project management and communication skillsPreferred Qualifications: Experience driving growth in SMB or self-serve SaaS models Familiarity with a Product Qualified Lead (PQL) motion Hands-on experience with product analytics and experimentation platforms (e.g., Amplitude, Mixpanel, Adobe Analytics, Optimizely) Experience with marketing automation platforms, segmentation frameworks, and personalization strategies Background in B2B SaaS, digital commerce, or subscription models Comfort using AI-powered tools to accelerate analysis, content, or workflow efficiencyTop 3 “must haves”:1. Responsibilities: Define and optimize the SMB eCommerce growth funnel—from acquisition and activation through expansion, cross-sell, and upgrade Design and execute rapid experimentation programs across onboarding, in-product messaging, lifecycle communications, and eCommerce touchpoints Translate product usage data and behavioral signals into prioritized growth hypotheses and test plans Partner with Product and Analytics teams to identify high-intent engagement signals and strengthen the Product Qualified Lead (PQL) motion Analyze experiment results and funnel performance to generate actionable insights and inform investment decisions Support development of targeted messaging and lifecycle content aligned to customer stage, usage behavior, and expansion opportunities Develop dashboards and reporting frameworks to track activation, conversion, expansion, retention, and monetization impact Quantify opportunity size and expected business impact to prioritize initiatives effectively Leverage AI-powered tools and workflows where applicable to improve experimentation velocity, personalization, and operational efficiency Manage cross-functional growth initiatives end-to-end, ensuring alignment, accountability, and timely delivery **Only those lawfully authorized to work in the designated country associated with the position will be considered.**