Boulder, Colorado30+ days ago
YOUR OBJECTIVE: To be the strategic connector who ensures every campaign, launch, and brand moment comes to life in a cohesive, high-impact way — championing go-to-market alignment, driving cross-functional clarity, and translating brand strategy, consumer insight, and product truth into integrated marketing plans that build brand love and deliver commercial results. You will lead the development of 360° activation plans that drive both sell-in and sell-through, author briefs that inspire great work across every function, and serve as the cross-functional connective tissue that keeps Product & Merchandising, Planning, Wholesale, Ecommerce, PR, Social, Influencer, and Creative all moving in the same direction — around the same consumer, the same story, and the same goals.