The internal role package for this position already includes campaign setup, lead-form QA, routing/tracking checks, launch QA, optimization cadence, lead-quality troubleshooting, creative angle iteration, AI-assisted creative workflow, campaign logs, Loom updates, and escalation expectations. This role is for someone who can help manage Facebook and Instagram lead-generation campaigns, improve campaign performance, think through creative angles, protect lead quality, and communicate clearly with the team.