The role proactively proposes campaigns, content series, and storytelling opportunities, establishes reusable editorial resources, and partners with channel owners, business stakeholders, Legal, and Compliance to improve clarity, consistency, and effectiveness in a fast-paced, regulated environment. Collaborate with the creative team and channel owners to develop creative concepts, messaging approaches, and compelling copy for multichannel marketing campaigns, including direct mail, email, paid media, websites, landing pages, and digital content.