NewExecutive Administrative Associate I SPS Consulting, LLCExecutive Administrative Associate IRockville, MDContractorFull timeWorks collaboratively within the Marketing & Customer Service team as well as other sections like Planning & Implementation, Management Services, Mobility & Senior Services, Operations, and Commuter Services and assists with customer outreach programs. Responsibilities Include: Experience using social media software, especially Twitter, Facebook, Instagram and YouTube, in government, non-profit, or commercial organizations, including social media management tools like Hootsuite.
Coding Specialist III - Plastics/Podiatric Surgery MedStar HealthCoding Specialist III - Plastics/Podiatric SurgeryNot Specified, MD$28.76–$48.96 / hourHandles complex coding case review including but not limited to surgical coding (Orthopaedics Cardiac Neurosurgery Otolaryngology etc.) extraction, co-surgery scenarios, multi-visceral transplant cases, comorbidity evaluation. In addition to interacting with physicians on coding issues, ensures that physician encounter forms, the GE IDX billing system and processes are up to date and compliant regarding coding issues.
Video Editing and Production Intern City of College ParkVideo Editing and Production InternCollege Park, MDAssist with setting up video equipment, audio gear, and lighting for video projects including internal videos, City events, community activities or possible B-roll. Support Videographer on video project tasks as needed: Source and import assets (graphics, music, stock footage, etc.) from online asset libraries.
Technical Editing Support (Senior) Core OneTechnical Editing Support (Senior)Fort Meade, MDModify and maintain templates for 15 established product lines (e.g., ASR and its sub-lines, MDCITA, Army Annual Threat Assessment, ACIC Annual Threat Assessment, FPN, CIN, CI Cyber Notes, Visual Information Products). Provide editorial support to CI analysts, ensuring analytic products meet Intelligence Community Directives, Army regulations (AR 381-11, AR 381-12, AR 381-20, AR 525-13), DoD instructions (DoDI 5240.18,
Executive Assistant - General & Administration StepStone Group IncExecutive Assistant - General & AdministrationBaltimore, MD$72,000–$87,000 / yearSchedule and coordinate complex meetings and executive events requiring detailed logistics handling and problem solving, inform attendees of dates and time, reserve meeting space, ensure the appropriate equipment/materials are available, coordinate hospitality services as needed; assist with various StepStone Group off-site meetings as requested in an upbeat and professional manner. To be successful in this role, the Executive Assistant will need to work proactively and with minimal guidance, displaying excellent time-management and communication skills, while understanding the needs and characteristics of the people with whom they work.
NewSr Executive Assistant to Head of Pricing & the VP of State Product Management GEICO GENERAL INSURANCE COMPANYSr Executive Assistant to Head of Pricing & the VP of State Product ManagementBethesda, MD$25.44–$45.28 / hourJob Responsibilities: Provide day-to-day executive support to the Head of Pricing and the VP of State Product Management; provide general support to the entire Pricing and State Management leadership team as part of overall responsibilities. Demonstrated ability to effectively manage competing priorities in fast-paced and ambiguous environment; can adjust priorities, decisions, and actions to respond to multiple demands, unexpected events, and current information daily.
Content Developer/Copywriter AptiveContent Developer/CopywriterCamp Springs, MarylandFull timeThe Content Developer/Copywriter role requires a self-starter, proactive problem solver and action-oriented team player with previous experience in writing, editing, and developing creative content for external communications and marketing campaigns. Job Summary: Aptive is seeking a Content Developer/Copywriter to support the writing, editing, and developing of creative content for marketing and communications materials intended for external audiences.
DHS USCIS RAIO On-Site Administrative and Executive Assistant Terrestris Global SolutionsDHS USCIS RAIO On-Site Administrative and Executive AssistantCamp Springs, MDThis role supports Division Chiefs, Deputy Division Chiefs, and program staff by managing executive schedules, communications, travel, timekeeping, records management, and sensitive information in a fast-paced federal environment. We are seeking an experienced Administrative and Executive Assistant to support senior leadership and day-to-day operations for Refugee, Asylum, and International Operations (RAIO) within Refugee and International Operations (RIO).
Proposal Writing Consultant (Freelance / Remote) BETAH AssociatesProposal Writing Consultant (Freelance / Remote)Rockville, MarylandRemoteEnsure a cohesive and consistent voice across content developed by multiple writers and subject matter experts, harmonizing tone, style, and messaging to produce a unified and compelling final narrative. BETAH Associates, Inc., a leading professional services firm, is seeking a skilled and agile Proposal Writing Consultant to augment our proposal development capacity and support a growing pipeline of federal government opportunities.
Technical Writer / Communications Specialist (On-Site) Oxley Enterprises®, Inc.Technical Writer / Communications Specialist (On-Site)Silver Spring, MD$87,103–$97,997 / yearFull timePosition Description: The Technical Writer / Communications Specialist provides professional writing, editing, documentation, and outreach support for Joint Pathology Center(JPC) research, education, and public engagement activities. Oxley Enterprises®, Inc. is a certified service-disabled veteran-owned (SDVOSB), veteran-owned (VOSB), and woman-owned small business (WOSB) that has 26 years of experience building and delivering quality IT systems and programs.
NewExecutive Assistant UL Research InstitutesExecutive AssistantColumbia, MarylandThrough advanced fire science, rigorous research, extensive outreach, and education in collaboration with our international network of partners, we share with stakeholders the information, tools, and resources that enable them to make better, more fire-safe decisions that ultimately save lives and property. What you’ll experience working at UL Research Institutes: We have pursued our mission of working for a safer, more secure, and sustainable world for nearly 130 years, embedding conscientious stewardship into everything we do.
Executive Assistant Johns Hopkins HospitalExecutive AssistantBaltimore, MDThis position performs a wide range of administrative duties, including composing and editing complex correspondence and reports, providing payroll support, ordering supplies, submitting reimbursements, and handling confidential material with discretion. We are committed to creating a welcoming and inclusive environment, where we embrace and celebrate our differences, where all employees feel valued, contribute to our mission of serving the community, and engage in equitable healthcare delivery and workforce practices.
Administrative Support Specialist /Program Operations Analyst IBSS CorporationAdministrative Support Specialist /Program Operations AnalystSilver Spring, MD$75,000–$85,000 / yearThe Administrative Support Specialist / Program Operations Analyst will work closely with Government leadership, program staff, and stakeholders to ensure efficient coordination of activities, timely completion of deliverables and action items, and high-quality administrative and operational support. is seeking an Administrative Support Specialist / Program Operations Analyst to support the NOAA National Weather Service (NWS) Office of the Assistant Administrator (OAA) under the Program Management Support Services contract.
Content Brand Strategy Manager PotomacContent Brand Strategy ManagerBethesda, MarylandThis is a strategic storytelling role responsible for developing compelling narratives, creating high-impact content, and ensuring brand consistency across marketing, sales, executive communications, and thought leadership initiatives. You will translate complex investment concepts into clear, engaging messaging that builds trust, strengthens advisor relationships, and supports business growth.
NewChief of Staff to the President & CEO Brook Lane Health Services IncChief of Staff to the President & CEOHagerstown, MD$135,000–$175,000 / yearThe Chief of Staff to the President & CEO is an execution-oriented leader who provides direct support to the President & CEO in advancing organizational priorities and directing organizational level communications. This position requires exceptional judgment, communication skills, project management capability, agility, execution discipline, results orientation, and the ability to manage multiple high-priority efforts simultaneously in a fast-paced environment.
Analytic Editor Independent SoftwareAnalytic EditorMarylandPrepare information for publication or presentation by reviewing and editing content, including external elements such as TAGs, distribution, classification, caveats, title, and Information Needs; verify accuracy of source records when applicable; assess appropriateness of dissemination format or vehicle. High school diploma or GED plus 9 years of relevant experience, an Associate’s degree plus 7 years, a Bachelor’s degree plus 5 years, a Master’s degree plus 3 years, or a Doctoral degree plus 2 years.
Senior Administrative Assistant 1 Haley & Aldrich IncSenior Administrative Assistant 1Annapolis, MD$60,000–$75,000 / yearPerform general office managerial duties in a professional manner, including front desk administration tasks, maintaining office equipment to enable production of high-quality client deliverables on-time, and maintaining all common areas, including the front lobby, reception, kitchen/break areas conference rooms. Act as the "face of the company" by performing front desk/receptionist duties to include greeting all visitors upon arrival and notifying staff; answer main office phone and route calls with high accuracy in a manner that demonstrates culture, values, image, and client service expectations.
Proposal Coordinator EBA EngineeringProposal CoordinatorLaurel, MDFull timeEBA provides civil/site, geotechnical, structural, transportation, water resources, and water systems engineering; construction management/inspection; field and laboratory material testing; asset management; and geospatial technologies services to clients throughout the Mid-Atlantic region. EBA Engineering, Inc. (EBA) is seeking a motivated and detail-oriented Proposal Coordinator to support the development of compelling proposals, qualification statements, and marketing materials for a professional engineering services firm.
Executive Assistant Brown Advisory IncExecutive AssistantBaltimore, MD$65,000–$80,000 / yearThis role supports multiple investment professionals, including portfolio managers and research analysts, by coordinating schedules, preparing materials, managing logistics, and helping ensure day-to-day activities run smoothly. Support vendor management activities, including maintaining records, coordinating renewals, facilitating approvals, managing access requests, and assisting with vendor communications and training events.
Technical Writer Booz Allen Hamilton IncTechnical WriterMD$69,400–$158,000 / yearOnsite: If this position is listed as onsite, work will primarily be performed at a Booz Allen office or customer facility, where employees will collaborate directly with colleagues and customers as required by the role. Salary at Booz Allen is determined by various factors, including but not limited to location, the individual's particular combination of education, knowledge, skills, competencies, and experience, as well as contract-specific affordability and organizational requirements.
Journeyman Communication Strategist and Organizational Change Management (OCM) OneZero SolutionsJourneyman Communication Strategist and Organizational Change Management (OCM)Camp Springs, MDFull timeJob Summary : The Business Process Improvement and Management Support Services (BPIMSS) contract supports the U.S. Citizenship and Immigration Services (USCIS) mission to enhance operational efficiency, governance, and data driven decision making across the Immigration Records and Identity Services Directorate (IRIS), Verification Division (VER), and the Field Operations Directorate (FOD). The Journeyman Communication Strategist and Organizational Change Management (OCM) resource provides strategic communications planning, execution, and change management support to USCIS in support of business process improvement, Agile transformation, technology modernization, and operational readiness initiatives.
Marketing Manager BLH Technologies, Inc.Marketing ManagerRockville, MDFull timeThe ideal candidate is a senior communications or marketing professional who can step quickly into an active client environment, manage day-to-day communications activities independently, and provide both hands-on execution and strategic guidance. The role requires strong writing and editing skills, federal or public-sector communications experience, sound judgment, and the ability to translate complex health, research, and policy information into clear, audience-appropriate messaging.
Lead Executive Assistant Capital BankLead Executive AssistantRockville, MarylandWe offer commercial and consumer banking services to clients primarily in Maryland, DC, and Northern Virginia, alongside two nation-wide lending brands; Capital Bank Home Loans and OpenSky, a credit card division that offers and services credit cards across all states. Demonstrated interpersonal abilities to deal effectively with Bank customers, Directors, Advisory Board members, and government officials, such as the Office of Comptroller of the Treasury, Federal Reserve, IRS, FDIC and representatives of other federal and state regulatory agencies.
Lead Executive Assistant Capital Bancorp IncLead Executive AssistantRockville, MD$100,000–$130,000 / hourWe offer commercial and consumer banking services to clients primarily in Maryland, DC, and Northern Virginia, alongside two nation-wide lending brands; Capital Bank Home Loans and OpenSky, a credit card division that offers and services credit cards across all states. Demonstrated interpersonal abilities to deal effectively with Bank customers, Directors, Advisory Board members, and government officials, such as the Office of Comptroller of the Treasury, Federal Reserve, IRS, FDIC and representatives of other federal and state regulatory agencies.
Manager, Editor, Government and Public Services (GPS) Deloitte Touche Tohmatsu LtdManager, Editor, Government and Public Services (GPS)MD$88,600–$163,100 / yearServing as a storytelling strategist, advising on optimal ways to communicate the given insights-including determining the right content type(s) for the given insights, and leveraging multimedia or multimodal storytelling and communication skills to develop copy to suit the medium (reports, articles, infographics, videos, dashboards, etc.). Your responsibilities will include: Leveraging your own subject matter expertise as an editor, as well as your overall business understanding and content skills when collaborating with Deloitte business leaders, internal and external thought leaders, government and public services research professionals, and publishing and marketing colleagues to strategize, develop, and execute research and insights stories on prioritized topics.
Editor, Consumer Industry Deloitte Touche Tohmatsu LtdEditor, Consumer IndustryMD$88,600–$163,100 / yearServing as a storytelling strategist, advising on optimal ways to communicate the given insights-including determining the right content type(s) for the given insights, and leveraging multimedia or multimodal storytelling and communication skills to develop copy to suit the medium (reports, articles, infographics, videos, dashboards, etc.). Ensuring the intellectual rigor and credibility of all published insights by applying a journalist's curiosity and skepticism-asking tough questions about data sources, methodology, and conclusions; maintaining precision in language around claims and statistics; and challenging assumptions before publication, working collaboratively with researchers and other subject matter experts to strengthen the work.
Senior Editor, Economics & Financial Services Deloitte Touche Tohmatsu LtdSenior Editor, Economics & Financial ServicesMD$113,100–$208,300 / yearYour responsibilities will include: Leveraging your own subject matter expertise as an economics and finance editor, as well as your overall business understanding and content skills when collaborating with Deloitte business leaders, internal and external thought leaders, economists, financial services research professionals, and publishing and marketing colleagues to strategize, develop, and execute research and insights stories on prioritized topics. Serving as a storytelling strategist, advising on optimal ways to communicate the given insights-including determining the right content type(s) for the given insights, and leveraging multimedia or multimodal storytelling and communication skills to develop copy to suit the medium (reports, articles, infographics, videos, dashboards, etc.).
Digital Platforms and Governance Associate - Tech Communications Morgan StanleyDigital Platforms and Governance Associate - Tech CommunicationsBaltimore, MarylandOur values - putting clients first, doing the right thing, leading with exceptional ideas, committing to diversity and inclusion, and giving back - aren’t just beliefs, they guide the decisions we make every day to do what's best for our clients, communities and more than 80,000 employees in 1,200 offices across 42 countries. What you'll do in the role: Primary Role: Digital Platforms and Governance Associate: Manage the content on all the digital platforms associated with Technology, such as Jive Sites including Technology, Technology Learning Library, Tech Awards and Recognition, Tech News, and others.
Technical Writer I IntegralTechnical Writer IHavre de Grace, MarylandFull timeOverview: The Technical Writer I provides comprehensive writing support for the task order for US Army Combat Capabilities Development Command (DEVCOM); Command, Control, Communications, Computers, Cyber, Intelligence, Surveillance & Reconnaissance (C5ISR) Center; Engineering and Systems Integration (ESI) Directorate. Demonstrate the ability to conceptualize, format, structure, write, edit and finalize technical manuals, orders, specifications, modification work orders, and test plans, procedures and results.
Technical Writer II IntegralTechnical Writer IIHavre de Grace, MarylandFull timeOverview: The Technical Writer II provides comprehensive writing support for the task order for US Army Combat Capabilities Development Command (DEVCOM); Command, Control, Communications, Computers, Cyber, Intelligence, Surveillance & Reconnaissance (C5ISR) Center; Engineering and Systems Integration (ESI) Directorate. Conduct technical editing, technical editor review, and development of deliverables, briefings, reports, and other documents, to include classified briefings, reports, and other documents that will require working familiarity with relevant SCGs.
Sales Support Coordinator Safe Harbors Business TravelSales Support CoordinatorBel Air, MD$40,000This role combines classic executive support with sales operations, marketing coordination, and office administration responsibilities to help the organization operate efficiently and deliver a strong client experience. The Sales Support Coordinator plays a critical role in supporting executive leadership and enabling sales, marketing, and account management success.
Content Marketing Specialist ProShares Trust IIContent Marketing SpecialistBethesda, MDThis is an excellent opportunity for someone looking to grow their experience in content marketing at a leading financial firm, while gaining hands-on exposure to investment-related communications, editorial workflows, and regulatory review processes. Editorial Support: Assist with reviewing, proofreading, formatting, and copy editing a range of marketing materials, including articles, emails, web content, presentations, product-related materials, and other investor communications.
Pursuits Specialist DAVIS ConstructionPursuits SpecialistRockville, MarylandCoordinates proposal response and team assignments; supports proposal development and writing; writes and edits proposal narratives; and serves as proposal liaison to all Market Sector groups. Expert organizational and time management skills to coordinate projects and people, prioritize and track multiple projects simultaneously, and meet critical deadlines.
Executive Assistant Lee Hecht HarrisonExecutive AssistantBaltimore, MD$28–$35 / hourLHH is partnering with a highly respected financial services organization in Baltimore to identify an experienced Executive Assistant for an immediate temporary opportunity. This role will support a team of senior t professionals and serve as a key partner in managing client relationships, executive operations, and day-to-day business functions.
Executive Assistant III - DOE (On-site) BluePath LabsExecutive Assistant III - DOE (On-site)Germantown, MD$80,000–$90,000 / yearBluePath Labs is a fast-growing research and consulting company committed to solving complex problems for federal, state, and local government clients. Schedules, organizes, and manages complex activities, coordinates meetings, creates and develops visual presentations, compiles, and prepares reports.
Communications Specialist (Ft. Detrick, MD) BLN24Communications Specialist (Ft. Detrick, MD)Frederick, MDFull timeThe Communications Specialist must be able to draft, edit, coordinate, and finalize high-quality written products that communicate complex medical and biomedical research topics in clear, accessible language for non-technical audiences, including congressional staff, decision-makers, and senior leaders. This position supports legislative communication summaries, white papers, information papers, executive summaries, briefing materials, slide presentations, congressional taskings, formal responses, science and medical research summaries, tasker coordination products, and ETMS2 tracking records.
Technical Writer ASM Research, An Accenture Federal Services CompanyTechnical WriterAnnapolis, MD$64,000–$71,700 / yearCompensation ranges for ASM Research positions vary depending on multiple factors; including but not limited to, location, skill set, level of education, certifications, client requirements, contract-specific affordability, government clearance and investigation level, and years of experience. This role collaborates closely with engineers, analysts, process and practice owners, service owners, the ITIL Specialist, and the Service and Integration Management Lead to translate complex technical, operational, and security-related information into accessible content.
Executive Assistant Swift Staffing GroupExecutive AssistantWilliamsburg, New YorkThe Executive Assistant will play a key role in coordinating administrative functions, preparing proposals and contracts, and ensuring seamless communication between management and the operations team. The successful candidate will be highly organized, proactive, and comfortable holding others accountable to keep projects on track.
NewSenior Manager: Facilities Management and Budget Anne Arundel County Public SchoolsSenior Manager: Facilities Management and BudgetAnnapolis, MDBachelor''s Degree in related field of education from a regionally accredited college or university required; Master''s Degree in related field of education from a regionally accredited college or university preferred; Or an equivalent combination of education and experience which provides the required knowledge, skills, and abilities deemed sufficient to prepare the employee to successfully perform the duties of the position. Approved Date: 2/1/2025 Established Date: 7/1/2011 Title Code: E05483 Title: MANAGER SENIOR: FACILITIES MANAGEMENT AND BUDGET Alternate Title: Senior Manager: Facilities Management and Budget Reports to Generic: Director Reports to Specific: DIRECTOR: FACILITIES.
Journeyman Strategic Communications Specialist Leidos Holdings IncJourneyman Strategic Communications SpecialistBethesda, MD$65,650–$118,675 / yearOwns the Weekly Activity Report lifecycle, including collecting inputs, drafting/editing content, coordinating reviews, managing version control, and delivering final products on schedule. Our talented team is at the forefront in Security Engineering, Computer Network Operations (CNO), Mission Software, Analytical Methods and Modeling, Signals Intelligence (SIGINT), and Cryptographic Key Management.
Federal Proposal Specialist MPF FederalFederal Proposal SpecialistGaithersburg, MD$85–$110This role is responsible for end-to-end proposal execution, including technical narrative development, pricing review, and coordination with cross-functional teams, to deliver high-quality, on-time submissions aligned with Federal Acquisition Regulation (FAR) requirements. The ideal candidate has a strong track record of supporting or leading winning proposals across civilian and federal agencies, with deep expertise in proposal compliance, pricing models, and competitive positioning.
Federal Proposal & Pricing Specialist MPF FederalFederal Proposal & Pricing SpecialistGaithersburg, MD$85–$110This role is responsible for end-to-end proposal execution, including technical narrative development, pricing strategy, cost volume creation, and coordination with cross-functional teams, to deliver high-quality, on-time submissions aligned with Federal Acquisition Regulation (FAR) requirements. The ideal candidate has a strong track record of supporting or leading winning proposals across civilian and/or DoD agencies, with deep expertise in proposal compliance, pricing models, and competitive positioning.
NewCommunications Specialist (Poly required) IDS InternationalCommunications Specialist (Poly required)Columbia, MDFull timeCollaborate with internal and external subject matter experts and stakeholders to develop briefings, white papers, talking points, articles, reports, marketing content, outreach materials, and other communications products. IDS is seeking an experienced Communications Specialist for ADG Creative, an IDS subsidiary, to support strategic communications and marketing initiatives for federal and commercial clients.
NewExecutive Assistant of the CEO & Office Manager Brightview Senior Living LLCExecutive Assistant of the CEO & Office ManagerBaltimore, MD$90,000–$120,000 / yearMaintaining an efficient and professional workplace, the Executive Assistant to the CEO and Office Manager also provides informal leadership, guidance, and coordination for other Executive Assistants across the organization in addition to supervising the Receptionist while working from our Home Office location in Baltimore, MD. Plan and execute internal and external engagements that enhance the CEO's effectiveness, visibility, and stakeholder relationships, including community visits, guests, and vendor visits, speaking engagements, conferences, executive committee meetings, team meetings, and leadership events.
NewExecutive Assistant to the CEO & Office Manager Brightview Senior Living, LLCExecutive Assistant to the CEO & Office ManagerBaltimore, Maryland$90,000–$120,000 / yearFull timeMaintaining an efficient and professional workplace, the Executive Assistant to the CEO and Office Manager also provides informal leadership, guidance, and coordination for other Executive Assistants across the organization in addition to supervising the Receptionist while working from our Home Office location in Baltimore, MD . Overview: The Executive Assistant to the CEO and Office Manager at Brightview Senior Living is a highly visible role serving as a trusted partner to the CEO, providing proactive executive support through expert management of priorities, communications, scheduling, and organizational alignment.
Social Media & Influencer Manager ABCD & CompanySocial Media & Influencer ManagerRockville, Maryland$65,000–$85,000This role is also hands-on in content creation—capturing and editing high-performing video and photo content both on-site at our Rockville office and off-site at client events/activations—and optimizing content for platform-native performance across Instagram, Facebook, LinkedIn, TikTok, and YouTube (including Shorts) (and other channels as needed). This individual will act as the primary liaison between clients and internal teams, manage project timelines, budgets, and scopes, and contribute to the agency’s growth goals by maintaining high client satisfaction and supporting new business development efforts.
Social Media Specialist Ultimate Staffing ServicesSocial Media SpecialistLutherville, Maryland$50,000–$65,000The Timonium office of Ultimate Staffing is recruiting a Social Media Specialist to support one of our clients in building and engaging virtual communities across social platforms. This role focuses on driving brand awareness, customer engagement, website traffic, and revenue by strategically executing a comprehensive social media marketing roadmap.
Finance & Investment Funds Pursuits & Directories Sr Manager DLA Piper LLP (US)Finance & Investment Funds Pursuits & Directories Sr ManagerBaltimore, MD$146,349–$232,701 / yearActs as project manager throughout the pitch and proposal response lifecycle including, but not limited to: facilitating opportunity assessments; tracking opportunities; developing project plans; organizing and conducting kick-off calls with lawyers and colleagues; gathering and drafting relevant content; coordinating with client pricing, BD and other business professional colleagues; incorporating competitive intelligence to tailor responses; and ensuring high quality/error free proposals are submitted. The Finance & Investment Funds Pursuits & Directories Sr Manager, working in collaboration with and in support of the firm's strategic initiatives, ss a member of the Business Development's Pursuit team, the Transactions Pursuits & Directories Manager has a primary responsibility for assisting the Firm win new business through the development of compliant, on-time, best-in-class and client-centric formal RFP responses and pitch response.
Communications Coordinator Needed! Ultimate Staffing ServicesCommunications Coordinator Needed!Owings Mills, Maryland$70,000–$80,000We are seeking a detail-oriented and mission-driven Communications Coordinator to support and enhance our organization's internal and external communications. This role requires prior nonprofit experience, with a strong understanding of philanthropy, community impact, and donor-focused messaging.