The Ivy College of Business at Iowa State University, established in 1984, furthers Iowa State University’s land-grant ideals by training students to be knowledgeable and ethical communicators, leaders, collaborators, and problem solvers through impactful research, innovative teaching, and community engagement. The primary responsibility is to teach MKT 5700: Go-to-Market & Business Development, an applied course focused on how organizations identify market opportunities, develop go-to-market strategies, acquire customers, build business relationships, and create pathways for growth.