In addition to leading NYRA’s interaction with racing participants throughout the world, this role will design, implement, and continuously refine an industry-leading recognition program that mirrors best practices from casino, airline and other highly competitive industry loyalty ecosystems, while remaining tailored to the unique dynamics of thoroughbred racing. The position assists in the delivery of high-touch hospitality experiences at New Belmont Park and Saratoga Race Course, ensuring that NYRA participants feel valued, prioritized, and deeply connected to the organization.