An expert in: What and who is trending and applying that to brand owned social channels and influencer programming in both planned and real-time moments How to make the right influencer and tastemaker connections for brands in creative, innovative, and breakthrough ways that get clients excited, in both planned and opportunistic moments Culturally savvy with a can-do, future-forward approach and attitude Creative and not a box checker A critical thinker who goes beyond the surface level Excellent communication skills; clear, vocal, articulate when presenting to clients, team and new business prospects Someone who thrives in fast-moving and collaborative (read: not toxic) environment We have a one-team one dream approach; there is no “me” in team Exceptional problem-resolution skills, including the ability to think creatively and outside the box What You’ll Do: Dissect client business objectives/goals and craft culture strategies - with social & influencer at the heart - that achieve those goals in a disruptive fashion Create, sell in and manage social + influencer programs that speak to our brand’s targets and “make noise” with synergies between PR and paid Lead strategy and execution for brand owned social channels such as TikTok, Instagram, YouTube, X (formerly known as Twitter) and LinkedIn - from concept to completion Expertise in developing and implementing social media playbooks (e.g., channel strategy, content pillars, tone of voice, community engagement, etc.) Understand how to read a brand book/VIS ID and evolve it for social. Serve as a thought leader, trusted voice and advisor to clients Actively provide strategic counsel and be a strategic voice for the client Build strong relationship that establishes trust with clients Supervise and direct account teams on client deliverables Program Oversight & Management Design work plans for programs Ensure work output is the best it can be (of self and team members) Liaise with influencers at special events + activations (virtual and in-person).