The primary responsibility of the Associate Director/Director of Patient Marketing will be to lead the non-personal promotion strategy and execution for patients inclusive of websites, media, and new digital platforms/tactics ensuring a deeply patient-centric approach across education, engagement, and community presence. Reporting to the Senior Director of Patient Marketing, this individual will develop and execute an innovative multi-channel patient engagement plan working closely with Patient Services, Medical Affairs, Advocacy, Market Access, Legal, Regulatory, and Compliance to ensure a cohesive, high-quality experience for patients and caregivers.